Certifications
About
I'm a measurement specialist with a strong technical background and a DPO mindset.
I work with teams who know what they want to understand but need someone to turn those requirements into clean, reliable and compliant measurement systems. From defining requirements to implementing tracking, I handle the technical side so teams can focus on using the data - not fighting it.
My approach is simple: understand the business need, build the right solution, keep privacy in mind from the start, and make the result understandable and maintainable. Find me on LinkedIn →
Why I do this
Analytics often looks simple
from the outside.
But behind a trustworthy number is a whole system: business requirements, data collection, tracking, implementation, privacy, validation and maintenance.
Most of the time, that system is held together with good intentions and not much else. Events fire on the wrong pages. Consent isn't respected properly. No one documented what "conversion" actually means. The data is there - it just can't be trusted.
That's the part I enjoy fixing. Not because the tools are interesting (though they are), but because reliable data genuinely changes how teams make decisions.
Background
I've spent years working on the measurement side of digital products - first in-house, then with clients across e-commerce, media and SaaS. I've seen measurement challenges at every scale: from a startup trying to understand their first funnel to an enterprise trying to reconcile five conflicting data sources.
Along the way I've developed a strong perspective on privacy. Data collection decisions aren't just technical - they have legal and ethical dimensions that are often underweighted. I bring a DPO mindset to every project, which means thinking about necessity, proportionality and consent from the start, not after the fact.
I work with GA4, Google Tag Manager, data layers, server-side tagging, consent management platforms, and the messy reality of cross-platform tracking. But the tools are secondary. What matters is having a clear picture of what you need to know, and building something that reliably delivers it.
Certifications
How I work
I design everything to be
understandable, maintainable, and compliant.
Every decision is documented. Every setup is explained. You shouldn't need to call me to understand what your own tracking does.
I build things that hold up - not just on launch day, but six months later when someone new joins the team or a new campaign comes in.
Privacy is considered from the start, not added at the end. That means thinking carefully about what data is collected, why, and how consent is handled.
I don't stop at recommendations. I can support implementation, review technical setups, and troubleshoot issues to make sure everything works as expected.
Tell me about your tracking situation - messy, broken, or starting from scratch.
I'll get back to you within one business day.
