Services

Measurement support,
from strategy to implementation.

Whether you're starting from scratch, reviewing an existing setup, or need an experienced pair of hands for an ongoing project,
I help make measurement clear, reliable and maintainable.

01 - Measurement & Tracking

Build a measurement system you can trust.

I help translate business questions into a clear measurement setup - from what needs to be measured to how that data is collected and used. I can work with an existing implementation or help design one from the ground up.

Core deliverables

  • Measurement planning
  • Tracking strategy
  • GA4 & Adobe Analytics
  • Google Tag Manager
  • Data layer architecture
  • Event & parameter design
  • Conversion tracking
  • Tracking implementation
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02 - Privacy & Compliance

Make measurement work with privacy, not against it.

Good measurement and privacy aren't mutually exclusive. I help teams understand what they need to collect, how it should be collected, and how privacy considerations should be built into the measurement setup from the beginning.

Core deliverables

  • Privacy-aware tracking
  • Consent management
  • Data collection review
  • Consent Mode
  • Measurement & privacy alignment
  • Governance support
  • Documentation
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03 - Audits & Troubleshooting

Find out why your data doesn't make sense.

When tracking is already in place but something isn't right, I investigate the setup from end to end. The goal isn't just to identify what's broken, but to give you a clear understanding of what needs to change and why.

Core deliverables

  • Measurement audits
  • GA4 & GTM reviews
  • Tracking validation
  • Data layer reviews
  • Implementation reviews
  • Conversion tracking checks
  • Issue investigation & troubleshooting
  • Recommendations & documentation
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04 - Ongoing Support

An experienced measurement specialist when you need one.

Not every project needs a full-time analytics specialist. Sometimes you need someone to review a new implementation, answer a technical question, or simply provide a second opinion. I can work alongside your team on a regular basis or step in when something needs attention.

Core deliverables

  • Coaching & guidance
  • Second opinions
  • Technical reviews
  • Tracking support
  • Documentation
  • Project support
  • Ongoing measurement improvements
Let's discuss —

For agencies

Need a measurement specialist for a client project?

I also work with agencies, consultancies and other specialists as a technical measurement partner. If you have the client relationship and the broader project, I can step in where measurement, tracking or implementation expertise is needed.

You don't need to build the expertise in-house for every project. I can join your team when you need it.

Flexible collaboration. I can work directly with your team, join client projects as a specialist, or work behind the scenes as a subcontractor.

Core deliverables

  • Technical measurement implementation
  • GA4 & GTM
  • Data layer requirements
  • Tracking audits
  • Conversion tracking
  • Troubleshooting
  • Measurement documentation
  • Extra technical capacity
Let's talk

How we work together

Project-based

A defined piece of work with a clear outcome.

  • Measurement audits
  • Tracking implementations
  • Website migrations
  • New measurement setups
  • Troubleshooting
  • Specific technical projects
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Ongoing support

Keep an experienced measurement specialist within reach, without hiring in-house.

  • A few hours a month
  • A few days when needed
  • Regular technical support
  • Ongoing advisory
  • A longer-term partnership
Let's discuss —

Subcontracting

Additional measurement expertise for a client project, delivered as part of your team.

  • Technical specialist for your delivery team
  • Behind-the-scenes subcontractor
  • Client-facing specialist
  • Flexible collaboration model
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Ready when you are.

Tell me about your tracking situation - messy, broken, or starting from scratch.
I'll get back to you within one business day.

Contact me